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Why isn’t social media working for my business?

Why isn’t social media working for my business?

You’ve probably heard the many benefits of using social media to promote your business, but it’s easy to lose hope when nothing seems to be working. If you’ve found yourself on this page, chances are you’ve tried everything you can think of, and you still can’t get to grips with it! Take a look at some of these reasons why social media isn’t working for your business, and follow our tips to help you along the way.

You’re talking to the wrong people

When you’re following accounts and interacting with fellow users make sure you are targeting the right people. Find out what your target audience is - are you a B2B or B2C company? You don’t need to have a presence on every social media site out there, just focus on the sites that are more relevant to your business. Be specific with age, gender, location and interests to help avoid connecting with irrelevant accounts that won’t be interested in your products or services. Accounts with a similar target audience to yours such as competitors will already have followers that may be interested in your product - i.e. they’ve done the easy bit for you! Interact with these users and watch your audience grow.

You’re social media pages are too salesy

To encourage people to follow or like your page and to maintain current users interested in your account, it is important that the content you post is relevant to your business, interesting and engaging. Promotional posts are vital to get your business out there, but too many can bore your followers and lose their interest. You need to get personal! Including some creative content, such as breaking industry news and insightful top tips will give a greater variety for followers to enjoy and encourages communication between you and potential customers.

You’re posting too often or too little

It is important to post regularly to your social media accounts, but not too much or too little. Posting five times in one day before abandoning your account for 3 weeks looks unprofessional and lazy. Find a sustainable balance that allows you to post quality content at a consistent rate so your followers can see you are active and will, therefore, be more likely to interact with you. Remember; an inactive social media account implies an inactive business, and your attitude on social media tells your customers a lot.

You don’t have social media buttons on your website

You’ve created your social platforms, you’ve posted some engaging content, but your followers aren't rising? Your website is a great place to promote your social media accounts as visitors to your website are more than likely to be already interested in your products or services, meaning they are more inclined to follow your company on social media. This interaction then spreads awareness to their friends, leading to even more potential followers.

So there you have it - avoid these common problems and follow our tips to get your social media show on the road. Your online presence will be rising before your eyes! 

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